PPC is a high maintenance ad channel, but it can yield outstanding results with the right fine-tuning. That’s why at M2, our paid media specialists give your campaign the attention it deserves every single day—optimizing bids, refining audiences, and improving performance to maximize ROI.
With 3 base tiers to start from, our paid media pricing plans are fully customizable to fit your desired approach.
The Starter tier is best for businesses getting started with paid search or running lower-complexity campaigns. We focus on building a clean foundation, eliminating wasted spend, and establishing early performance wins.
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The Intermediate tier is ideal for growing campaigns that need ongoing optimization, testing, and scaling. We actively manage performance, expand targeting, and refine conversion paths to drive consistent results.
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The Pro plan is designed for high-investment accounts that demand aggressive optimization and scrutinizing oversight. This plan includes advanced testing, multi-channel coordination, and continuous performance scaling.
Build A Plan
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Whether you’re trying to salvage a botched campaign or are starting with a fresh account, this initial conversation helps us gauge where you’re at and how we can help you meet your goals.
02
Once we have a clear picture of your situation, we devise a plan that aligns your goals, budget, and timeline for maximum effectiveness.
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We review the program proposal in full with your team to answer questions, address concerns, and adjust accordingly. This keeps everyone on the same page with no surprises down the line.
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With your OK and all necessary account permissions in place, we get straight to work on tailoring your campaigns to drive clicks that are worth the cost.
Have 15 minutes? Book a time that works for you to have a quick chat where we can start building your PPC profile.
Before you dive in, these are some of the most common questions we get about our custom paid media management programs.
PPC pricing is based on campaign complexity, number of platforms (Google, Meta, etc.), monthly ad spend, and the level of optimization required. More data and higher spend typically require more hands-on management.
Our PPC programs include campaign setup or restructuring, keyword targeting, ad creation, bid management, conversion tracking, ongoing optimization, and performance reporting.
We typically recommend a minimum ad spend to ensure there’s enough data to optimize effectively. Exact thresholds depend on your industry and goals.
Yes. Most clients start with a baseline plan and scale into higher tiers as performance improves and budgets increase.
Starter is best for new or smaller campaigns. Intermediate fits growing programs with active optimization needs. Pro is built for high-budget, performance-driven campaigns that require advanced strategy.
Initial performance improvements can happen within the first 30–60 days, but meaningful optimization and scaling typically occur over 2–3 months as data accumulates.
Absolutely. Every PPC program can be tailored based on your goals, platforms, and level of support required. The Starter, Intermediate, and Pro tiers simply provide a starting point.
Yes. We frequently audit and improve existing accounts, identifying inefficiencies and unlocking new growth opportunities.
