There is a long history of sales departments hating marketing departments, and marketing departments hating sales departments. Both sides see the other as unhelpful, and don’t think they do as much as they could be doing.
Instead of hating, it works best for everyone if the sales and marketing people in a company work together and get along. We talk about the synergy that can happen when sales and marketing work together to get more business for the company.
Kyle talks about how sales and marketing teams can work together instead of hating each other, and how everyone benefits.
