Expert Industrial Marketing Videos for Manufacturing Success

Most sales reps screw up discovery calls — they talk too much, ask weak questions, and skip setting next steps. Then they wonder why their pipeline’s full of garbage and they’re not closing.

In this video, I’m breaking down the exact 4-step process I use — and train entire sales teams on — to run effective discovery calls that lead to real opportunities.

Here’s what I cover:

Why I follow the 80/20 Rule (they talk 80%, I talk 20%)

How I qualify leads without turning it into an interrogation

The exact way I ask about decision timelines so I’m never left guessing

How I set expectations and follow-up methods before the call ends

If your deals are stalling or you're getting ghosted, this process will fix it. Stop winging it — this is the real playbook.

If you got value out of it, share it with your sales team or that one rep who always “thinks the call went great.”
Subscribe for more content like this and check out the podcast Your Marketing Sucks on all major platforms.
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Subscribe For More Video Content :
https://www.youtube.com/kylemilan

Awesome Playlists:

Content Marketing & Social Media:
https://www.youtube.com/playlist?list=PLdmOG7sUsCQzCW9lipIVtEtGJUn-mliFT

Sales: https://www.youtube.com/playlist?list=PLdmOG7sUsCQyeRMYZVnHKbeYT7fjeGhvN

MFG Tribe TV: https://www.youtube.com/playlist?list=PLdmOG7sUsCQxpP555FrTQaYpzlkeaqp0j

__________

Say Hi on Social:
LinkedIn : https://www.linkedin.com/in/kylemilan/
Instagram: https://www.instagram.com/kylejmilan
Facebook: https://www.facebook.com/KyleJMilan/

__________

Connect For Business:
Milan Media: https://milanmediaco.com/ytv
Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia-m2/
Industrial Sales University: https://training.industrialsalesu.com/enroll
Industrial Sales U on LinkedIn: https://www.linkedin.com/company/industrialsalesu/

Most companies barely scratch the surface of what HubSpot can actually do—especially in industrial. You’re probably paying for features you're not even using... and wasting budget in the process.

In this live session, I'm sitting down with my Marketing Ops Manager, Cristian Ventura, to break down the most underutilized (but powerful) HubSpot features that can actually save your company money and streamline your sales and marketing. We’re not talking fluff—we’re talking practical features you can start using today.

If you're in marketing or sales leadership and you're using HubSpot—or thinking about it—don’t miss this. We’re covering tools that help you track ROI, reduce manual work, and align your teams faster.

This will be real, tactical, and straight to the point. See you there.

Most people are doing cold outreach wrong in 2025.

In this video, I break down the three key things that are actually working right now—and how you need to shift your mindset if you want more deals. Whether you're doing email, LinkedIn, cold calls, or text, it’s not about the channel—it’s about what gets results.

Here’s what I cover:

Why being platform-agnostic matters more than ever

How to build a hook that gets responses (no fluff, real value)

The role of organization and CRM in tracking what actually works

I’ve worked with hundreds of industrial and B2B companies over the last decade. These are the tactics we use for clients right now to generate leads and drive real pipeline.

If you're serious about growing your sales in 2025, this is what you need to hear.

Subscribe to stay on top of what’s working in industrial sales and marketing.

TIMESTAMPS:
00:00 - Cold Outreach in 2025: Why It Still Works

00:15 - #1 Be Platform Agnostic

02:00 - Testing and Tracking Preferred Communication Methods

03:40 - #2 Crafting a Powerful Hook or Offer

05:34 - Examples of Effective Cold Offers

07:49 - #3 Stay Organized with CRM Tools

09:22 - Using Data to Improve Outreach Efficiency

10:12 - Final Thoughts & Call to Action
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Subscribe For More Video Content :
https://www.youtube.com/kylemilan

Awesome Playlists:

Content Marketing & Social Media:
https://www.youtube.com/playlist?list=PLdmOG7sUsCQzCW9lipIVtEtGJUn-mliFT

Sales: https://www.youtube.com/playlist?list=PLdmOG7sUsCQyeRMYZVnHKbeYT7fjeGhvN

MFG Tribe TV: https://www.youtube.com/playlist?list=PLdmOG7sUsCQxpP555FrTQaYpzlkeaqp0j

__________

Say Hi on Social:
LinkedIn : https://www.linkedin.com/in/kylemilan/
Instagram: https://www.instagram.com/kylejmilan
Facebook: https://www.facebook.com/KyleJMilan/

__________

Connect For Business:
Milan Media: https://milanmediaco.com/ytv
Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia-m2/
Industrial Sales University: https://training.industrialsalesu.com/enroll
Industrial Sales U on LinkedIn: https://www.linkedin.com/company/industrialsalesu/

Let’s be honest—most B2B email marketing is garbage. It’s boring, it’s generic, and it gets ignored. If your idea of email marketing is blasting your entire list with product PDFs and calling it a day, this video is for you.

This week, I’m diving deep into what it actually takes to build email campaigns that people want to open. If your current email setup is “send and pray,” I’m going to show you how to fix that.

You’ll hear exactly how we build campaigns for clients that drive engagement and real ROI. I’ll show you what’s working right now, why segmentation matters more than you think, and how to align your email strategy with your sales team so you’re not just “marketing”—you’re actually making money.

If you’re tired of wasting time on email marketing that doesn’t move the needle, you don’t want to miss this one.
__________

Subscribe For More Video Content :
https://www.youtube.com/kylemilan

Awesome Playlists:

Content Marketing & Social Media:
https://www.youtube.com/playlist?list=PLdmOG7sUsCQzCW9lipIVtEtGJUn-mliFT

Sales: https://www.youtube.com/playlist?list=PLdmOG7sUsCQyeRMYZVnHKbeYT7fjeGhvN

MFG Tribe TV: https://www.youtube.com/playlist?list=PLdmOG7sUsCQxpP555FrTQaYpzlkeaqp0j

__________

Say Hi on Social:
LinkedIn : https://www.linkedin.com/in/kylemilan/
Instagram: https://www.instagram.com/kylejmilan
Facebook: https://www.facebook.com/KyleJMilan/

__________

Connect For Business:
Milan Media: https://milanmediaco.com/ytv
Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia-m2/
Industrial Sales University: https://training.industrialsalesu.com/enroll
Industrial Sales U on LinkedIn: https://www.linkedin.com/company/industrialsalesu/

In this week’s live session, I’m breaking down the biggest marketing headlines that came out of May 2025 and what they actually mean for industrial companies and B2B marketers.

First up, Salesforce just dropped $8 billion to acquire Informatica. I’ll walk you through why that matters, how it’s going to supercharge their AI capabilities, and what it means if you’re using—or competing against—Salesforce.

Next, I dig into Google’s latest move: they’re rolling out ads directly into AI search overviews. If you’re wondering how to show up in AI summaries, what this means for SEO and paid search, and where the ad money is going next, I break it all down. I’ve been saying it for a while—this shift is going to redefine digital marketing strategy across the board.

And lastly, we talk about Mountain’s IPO, which just brought connected TV advertising front and center. They popped off with a $1.6 billion valuation on day one. That’s huge for small and mid-market advertisers looking to get into streaming platforms like Hulu. This isn’t just a play for big brands anymore—this is where smart companies are heading next.

I also touch on geofencing, real-world attribution problems in B2B, and how brands like yours can actually start competing in this new landscape without throwing away your budget.

This is the stuff that matters right now if you want to win. If you’re not subscribed, hit the button, turn on notifications, and follow along. We go live every Tuesday at noon Central, no scripts, just real marketing and sales strategy.

Let’s get into it.

__________

Subscribe For More Video Content :
https://www.youtube.com/kylemilan

Awesome Playlists:

Content Marketing & Social Media:
https://www.youtube.com/playlist?list=PLdmOG7sUsCQzCW9lipIVtEtGJUn-mliFT

Sales: https://www.youtube.com/playlist?list=PLdmOG7sUsCQyeRMYZVnHKbeYT7fjeGhvN

MFG Tribe TV: https://www.youtube.com/playlist?list=PLdmOG7sUsCQxpP555FrTQaYpzlkeaqp0j

__________

Say Hi on Social:
LinkedIn : https://www.linkedin.com/in/kylemilan/
Instagram: https://www.instagram.com/kylejmilan
Facebook: https://www.facebook.com/KyleJMilan/

__________

Connect For Business:
Milan Media: https://milanmediaco.com/ytv
Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia-m2/
Industrial Sales University: https://training.industrialsalesu.com/enroll
Industrial Sales U on LinkedIn: https://www.linkedin.com/company/industrialsalesu/

In this video, I’m walking you through how to run a real marketing audit—one that’s focused on revenue, not vanity metrics. If you’re in industrial or B2B and trying to figure out why your marketing isn’t translating into closed deals, this is where you start. I break down the five key areas you need to evaluate if you want to scale your marketing efforts and actually see ROI.

We start by making sure all your data sources are connected. It doesn’t matter what tools you use—if you can’t get to the data, you can’t audit anything. Then we dive into the only question that really matters: where did your deals come from? Not leads, not impressions, but closed deals that turned into money. I’ll show you how to find that and what to do with the data.

We also get into how to track lead quality by source, because most companies are getting flooded with leads that never convert. I’ll show you how to pinpoint whether your leads are garbage or if your sales team is dropping the ball. From there, we get into SEO performance compared to your competitors and how to actually use that data to inform strategy. Finally, we talk paid media—not just CTRs and impressions, but how to measure real return on ad spend and shift budget into what’s working.

If you're serious about building a marketing strategy that drives results and supports real growth, this video will give you the framework. No fluff, no BS—just what actually works.

And if you got value out of it, share it with someone who needs to hear it. Subscribe and turn on notifications if you want to keep leveling up your marketing game. And yeah—if you’re not listening to the podcast yet, type in “Your Marketing Sucks.” You’ll get more of the same straight talk there.

Time Stamps:
0:00 - Intro

0:18 - Connect Data Sources

1:23 - Where Are Your Deals From

2:47 - Leads By Source

4:03 - SEO Positions Vs Competitors

5:59 - Paid Media

7:11 - Conclusion
__________

Subscribe For More Video Content :
https://www.youtube.com/kylemilan

Awesome Playlists:

Content Marketing & Social Media:
https://www.youtube.com/playlist?list=PLdmOG7sUsCQzCW9lipIVtEtGJUn-mliFT

Sales: https://www.youtube.com/playlist?list=PLdmOG7sUsCQyeRMYZVnHKbeYT7fjeGhvN

MFG Tribe TV: https://www.youtube.com/playlist?list=PLdmOG7sUsCQxpP555FrTQaYpzlkeaqp0j

__________

Say Hi on Social:
LinkedIn : https://www.linkedin.com/in/kylemilan/
Instagram: https://www.instagram.com/kylejmilan
Facebook: https://www.facebook.com/KyleJMilan/

__________

Connect For Business:
Milan Media: https://milanmediaco.com/ytv
Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia-m2/
Industrial Sales University: https://training.industrialsalesu.com/enroll
Industrial Sales U on LinkedIn: https://www.linkedin.com/company/industrialsalesu/

If your marketing isn’t working, it’s probably not because you suck—it’s because you’re making common, avoidable mistakes. The good news? You’re not alone, and you can fix them.

In this video, we break down the five biggest marketing mistakes that are holding you back from real growth:

Talking to everyone and reaching no one
Trying to appeal to everyone dilutes your message. The best brands speak directly to a specific audience with clarity and confidence.

Ignoring the data
Guesswork is over. Your data holds the answers—if you’re willing to listen. Testing, learning, and adapting are the keys to effective marketing.

Messy branding
Inconsistency in tone, visuals, and messaging causes confusion. And confused customers don’t buy. Strong brands are clear, consistent, and memorable.

Selling instead of helping
Nobody likes being sold to, but everyone loves having their problems solved. Shift from pitching to serving.

Being boring
Boring doesn’t get remembered or shared. If you’re not sparking emotion, your brand is invisible.

Watch to learn how to avoid these traps and finally get your marketing to land. When you fix these five things, you stop guessing—and start growing.

#b2bmarketing #marketingstrategy #marketingagency
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Subscribe For More Video Content :
https://www.youtube.com/kylemilan

Awesome Playlists:

Content Marketing & Social Media:
https://www.youtube.com/playlist?list=PLdmOG7sUsCQzCW9lipIVtEtGJUn-mliFT

Sales: https://www.youtube.com/playlist?list=PLdmOG7sUsCQyeRMYZVnHKbeYT7fjeGhvN

MFG Tribe TV: https://www.youtube.com/playlist?list=PLdmOG7sUsCQxpP555FrTQaYpzlkeaqp0j

__________

Say Hi on Social:
LinkedIn : https://www.linkedin.com/in/kylemilan/
Instagram: https://www.instagram.com/kylejmilan
Facebook: https://www.facebook.com/KyleJMilan/

__________

Connect For Business:
Milan Media: https://milanmediaco.com/ytv
Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia-m2/
Industrial Sales University: https://training.industrialsalesu.com/enroll
Industrial Sales U on LinkedIn: https://www.linkedin.com/company/industrialsalesu/

If you’re trying to get paid to speak, or want high-level people to bring you in as the expert in the room, this video is for you. I’m walking you through exactly how I went from being a quiet, introverted kid to landing speaking gigs in front of hundreds of people—and getting paid for it.

I didn’t start out confident. I didn’t have connections. What I did have was a subject I knew well, the discipline to keep showing up, and the willingness to start small and build proof.

In this video, I cover:

-Why knowing your subject inside and out is everything
-How I built confidence through sales, content, and repetition
-The real reason people will (or won’t) hire you to speak
-The $1,500 gamble I made to get 2 minutes on stage—and how it turned into leads
-What to say, how to say it, and why slides usually ruin it
-How to use social proof and video content to get booked
-Why engagement is more important than polish

This is exactly how I built authority from scratch. If you want people to see you as the go-to expert in your space and bring you in to speak, consult, or train—start with this strategy. I’ve done it. And you can too.

Connect with me on LinkedIn if you want to talk more about this. I answer every message. And if you got value from the video, share it with someone who's trying to do the same thing.

Time Stamps:
00:00 Intro: Get Paid to Speak Without Experience
00:28 From Shy to Speaker: Kyle’s Backstory
01:15 Master Your Topic
03:04 Create Content to Build Authority
04:31 Proof Over Polish: What Clients Really Want
05:05 First Big Break: How Kyle Made the Most of 2 Minutes
07:37 Bigger Gigs & Staying Calm on Stage
08:58 Engage or Lose: The Power of Audience Interaction
10:15 Validation Fuels Motivation
12:00 Common Mistakes and Final Advice
__________

Subscribe For More Video Content :
https://www.youtube.com/kylemilan

Awesome Playlists:

Content Marketing & Social Media:
https://www.youtube.com/playlist?list=PLdmOG7sUsCQzCW9lipIVtEtGJUn-mliFT

Sales: https://www.youtube.com/playlist?list=PLdmOG7sUsCQyeRMYZVnHKbeYT7fjeGhvN

MFG Tribe TV: https://www.youtube.com/playlist?list=PLdmOG7sUsCQxpP555FrTQaYpzlkeaqp0j

__________

Say Hi on Social:
LinkedIn : https://www.linkedin.com/in/kylemilan/
Instagram: https://www.instagram.com/kylejmilan
Facebook: https://www.facebook.com/KyleJMilan/

__________

Connect For Business:
Milan Media: https://milanmedia.com/ytv
Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia-m2/
Industrial Sales University: https://training.industrialsalesu.com/enroll
Industrial Sales U on LinkedIn: https://www.linkedin.com/company/industrialsalesu/

I’ve seen too many companies waste time and money on landing pages that look good but don’t do a damn thing to drive conversions. If your landing page isn’t moving leads down the funnel, then it’s just a digital brochure—and that’s not going to cut it.

In this live session, I’m going to walk you through exactly what makes a landing page high-converting. I’ll show you the structure, the messaging, and discuss why people take action...or why they bounce.

We’ll get into real examples, break down what works and what doesn’t, and I’ll give you the straight truth about how to turn more traffic into real leads. This isn’t theory. This is what we do every day for b2b companies trying to actually grow.

If your landing pages are underperforming or you’re not even sure where to start, this is the session you need.


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