With almost the entire globe using at least one of the top three social media platforms (LinkedIn, Facebook, Instagram), industrial advertising is a viable and quantifiable marketing resource for industrial and manufacturing companies.
As an industrial advertising agency we have researched, tested, and pushed the limits of advertising to know exactly what works and what doesn’t with these powerful ad channels. Before we offer any strategy to our clients, we conduct a comprehensive analysis so our recommendations result in a valuable return on investment for our clients.
An expensive B2B advertising platform but the most targeted with specific criteria based on the profile or current employers. Sponsored posts ($5-$15 CPC) and Sponsored InMail ($0.7-$1.25 CPS) are the most effective tactics to use.
We break Google AdWords into 2 categories; Search and Remarketing. With search, our PPC campaigns are very targeted and we have a heavy focus on strategic quality, not quantity. A remarketing campaign is great for B2B brand awareness or to get users back into your sales funnel.
Build out your channel for brand awareness and hosting content to be used everywhere else. Keeping SEO in mind, Google is positioning videos over static organic content. YouTube pre-roll video advertising is great targeting for search history, view history, and channel targeting and is very cost-effective per impression. The first 5 seconds are free.
Managing multiple social channels on top of your daily workflow can be a hassle. Leave the ad management to MFG Tribe, the leading industrial advertising agency.
You can avoid these common PPC mistakes by working with an industrial advertising agency. Contact MFG Tribe today to learn more about how we can help.
Regardless of social media platforms, the biggest mistakes are creating content that doesn’t relate to their products, and not creating a specific landing page for the traffic that comes from advertising.
Spend the upfront time setting up the strategy and the resources to make your social advertising campaigns successful, don’t just reuse something that ‘kind of worked’ previously.
Your target demographic (audience) needs to be as specific as possible, on Facebook focus on behaviors or upload a custom audience list.
On LinkedIn, use all of the filtering fields to yield the most effective results (title, job function, industry, groups, seniority).
Your campaigns should direct your audience to an internal landing page with a targeted, specific call to action. The look and feel of the landing page should match the ad graphic and copy.
Don’t let all the time and money you’ve spent on advertising go to waste – corresponding landing pages are the best way to minimize your bounce rate and maximize your ROI.
Generic content or graphics won’t produce results. Develop highly specific content and graphics and run micro-campaigns to a very niche audience.
Your ad graphic and the copy must catch your audience’s attention, but it also must be relevant to their needs.
Anyone can get traffic to a website – conversions are what matters. The keywords you bid on are crucial for garnering the most highly qualified traffic. We analyze potential keywords to identify those that will deliver results.
Data doesn’t lie. Every PPC management optimization we complete based on data. You’ll get to see all of the metrics we are reporting on, and we’ll review how our decisions are made with you and your team.
We can’t do anything halfway. Our PPC management clients get the full landing page package, including proper page design and setup, call to action, user flow analysis, content optimization, competitor analysis, and more.
We treat your money as if it’s our own. We never start a PPC management campaign off with high daily spending. We optimize the campaign before making any recommendations to increasing the budget. Once the campaign is fully optimized, we double down.
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