Content Marketing For
Manufacturers
Stand Out In The
Industrial Space
Since 2017, a strong content marketing strategy has been the deciding factor when it comes to separating yourself from the pack of competitors. Companies that take content marketing seriously are producing content on a regular basis to flood the marketing by showing their subject matter expertise. Our content marketing for manufacturers focuses on telling your story through creativity and a robust, data-driven content strategy.
But why trust us? We create over 1,000+ pieces of industrial marketing content every year covering every aspect of written and video media. With degreed engineers and seasoned marketing pros on staff, we make everything from simple blog posts to complex technical white papers, corporate videos, website video content, and marketing. We take a strategic approach to your content marketing calendar, keeping in mind that we will always create content with purpose.
The Basics of
Content Marketing For
Manufacturers
The days of continuing to pound the market with the same messaging style or following up with potential customers with the same type of email are long gone. Your target demographic wants to see something new that is relevant to them, and a lot of companies are missing the mark. To meet the wants and needs of your target audience, your digital marketing strategy needs to revolve around content.
Explore the two main content categories that we focus on at MFG Tribe and discover how we’ve been helping our clients DOMINATE by creating over 2K pieces of content marketing for manufacturers per year.
Written Content Services
While video content marketing for manufacturers is seeing an explosive upward trend with no indication of stopping, that doesn’t mean that you can simply push written content off to the side.
Written content such as articles and blogs play a key role in any SEO strategy, as these pages are the ones whose keywords will contribute the most to SEO metrics. The only way to improve SEO positions and AI visibility is to continuously create content that is relevant to your target demographic.
We start by combining search terms and themes that you’re focused on with our own in-depth research on your industry and competitors. Then, we take that research and produce a written content strategy that’s centered around attracting and maintaining the right audience. We can write casual blogs and articles targeted toward earning and keeping customers’ interest, as well as technical content like white papers to explain more complex, in-depth concepts that aren’t well suited to video.
Industrial Video Production
At least 50% of your target demographic would rather watch a video than read lines of text, and video is what people most frequently stop their social feeds on. By investing in video content, whether that’s background website videos or updated corporate videos, you are staying with the latest marketing tactics that are performing the best.
Once our team completes the discovery phase of the project, we create the content strategy to ensure the content matches the purpose and distribution methods. We travel on-site to your facility and spend 1-3 days shooting all of the content that we need. Within 3-4 weeks we have the final edited content (20-30 videos) and are ready for distribution campaigns.
Industrial Content Marketing FAQs
Why is written content marketing for manufacturers important?
What’s the purpose of creating content every month? Besides the highly beneficial factor of contributing to your overall SEO strategy, content is what people want to see. Whether it’s something educational, entertaining, or informative, the “market” has made it clear that content is the deciding factor to gain attention. Not enough companies in the industrial landscape understand this and they are missing out on significant opportunities for brand awareness.
Most marketing agencies know that consistently posting written content is one of the key ways of ranking on Google. While video has become extremely popular, there is still a sector of the market that likes to read. There are also some technical aspects for industrial companies that can be best explained and understood in writing, rather than in video.
One of our industrial manufacturing clients has equations and solution examples on their site. This is a wonderful tool for engineers to go back to and reference. In this case, it is all about the user experience and what makes it easier for them to retrieve information quickly, rather than pilfering through a video each time they need that information.
Written content can come in many forms for our industrial and manufacturing clients. If you are looking for higher SEO results, we recommend strategically focused articles that are posted to your blog or the latest news on your website. For most of our clients, we post a new article to their site every other week. We also write a range of technical papers such as white papers and product brochures.
What is our video content strategy for industrial and manufacturing companies?
Video is all the rage now for consumers, and many times industrial companies are behind the curve when it comes to their video strategy. What our agency has experienced with our clients, is that video is an excellent tool for showcasing their products, and services, as well as their company. We know that today you have to show what you can do, not just talk about it. Our goal is to distribute a new piece of video content every week.
Our video content strategy consists of:
- Interviews with the executive team and key employees
- The facility, technology, services, software/hardware demos
- Corporate videos (not the boring kind)
- Behind the scenes
- High-resolution images of products, facilities, software, employee team, etc
- Videos for specific PPC or
- YouTube pre-roll will be laid out ahead of time – Optimized for YouTube organic SEO
What is content marketing for manufacturers?
Content marketing for manufacturers is a strategy that focuses on creating educational and technical content to attract engineers, buyers, and decision-makers. This includes blog articles, videos, white papers, and case studies that help potential customers understand products and evaluate solutions before contacting a sales team.
Why is content marketing important for manufacturing companies?
Content marketing helps manufacturing companies generate leads by answering the questions buyers search for online. Engineers and procurement teams often research solutions long before speaking with a vendor, and helpful content builds trust while improving visibility in search engines.
What types of content work best for industrial and manufacturing marketing?
Effective manufacturing content includes technical blog articles, product demonstration videos, case studies, white papers, and facility tours. Content that explains processes, showcases equipment, or answers engineering questions performs particularly well in industrial markets.
How often should manufacturers publish new marketing content?
Most manufacturing companies benefit from publishing new content two to four times per month. Consistent publishing improves SEO rankings, keeps websites active, and provides valuable resources that sales teams can share with prospects during the buying process.
Articles and Blogs
